Transforming Krämer & Co.’s E-Commerce Experience for a 40% Conversion Rate Increase

The Challenge

They approached Limmati with a clear goal — to improve user experience and boost conversions through a complete website redesign. Their key challenges included -

• Cluttered product pages that distracted from key CTAs

• Lengthy and confusing checkout process

• Poor mobile responsiveness

• Lack of visual consistency and brand identity online

Our Approach

We started with an in-depth UX audit and data analysis to understand user behavior, bounce points, and customer expectations. Based on these insights, our team crafted a new design system built around clarity, simplicity, and trust.

Key steps in our process included:

• Redesigning the user interface with a modern, minimal, and conversion-focused layout

• Optimizing navigation flow to reduce friction and make product discovery seamless

• Revamping product pages with better imagery, stronger CTAs, and improved information hierarchy

• Implementing responsive design for flawless mobile and tablet experiences

• Integrating UX best practices such as sticky add-to-cart buttons, trust badges, and optimized checkout flow

The entire site was rebuilt using latest technology for performance and scalability, ensuring fast load times and smooth backend management.

The Results

Within three months of launch, Krämer & Co. saw measurable improvements across key performance metrics -

• 40% increase in overall conversion rate

• 32% reduction in cart abandonment

• 25% improvement in average session duration

• Significant growth in mobile transactions

These results confirmed that a user-centered design approach directly drives business growth.

Conclusion

This project highlights how strategic design and thoughtful UX can redefine how customers engage with a brand online. At Limmati, we combine data-driven insights with creative design to deliver digital experiences that convert.